It may seem simple, but media training basics aren’t basic at all. Most of us like to create videos or make posts for social media; some of us are interviewed on media platforms, or might even be launching a product and need publicity. But how do you make these efforts successful?
Media Training Basics have three key elements:
Who’s your audience
What do you want to say
How do you say it
First thing I teach in my media training basic courses – something most people don’t pay attention to: who am I trying to reach: are they young, old, male, female, where do they live, what is their ethnicity. And while my message may be the same, I have to tailor it to resonate with the people I am speaking to.
Second, what is that message. It must be clear, concise, compelling. And tell a story. Stories make us memorable.
Third, how do I use my voice, and my body to illustrate my message. This is about eye contact, gestures, tone, pace; our bodies and our words must be in sync or we are inauthentic. And that won’t work. Get more on media training basics in our course CommnicationCounts™.